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What is in store for this year’s holiday shopping season? Whether you’re ready or not, the holidays are upon us and consumers are starting their shopping spree earlier than usual ever. Even though the most wonderful time of the year may not seem close at hand, it’s more logical to plan early to find better deals and avoid the chaos later.
The majority of holiday shoppers are opposed to change, with only 65% saying they intend to spend about the same on holiday gifts as last year. The majority of shoppers across generation groups agree that they are staying put with their spending, and this preference is clearly understood.
Consumers are facing a battle between the desire to save money and the temptation to splurge during this year’s winter holiday season. Even though they are limiting their spending elsewhere, about 41% of consumers are planning to spend money on gifts for themselves. However, nearly 46% of consumers believe they should save money on holiday gifts this year.
While economic uncertainty is top of mind for many shoppers. Consumers are buying less, but paying more due to inflation. About 39% of shoppers have said that they have increased their focus on budget-friendly options for daily shopping. When we compare to last year, around 35% of shoppers last year did there holiday shopping in December 2023. About 69% of holiday shopping was done in-store by consumers 60 years old and older in 2023 and 34% of holiday shopping was done online in 2023 as well. No matter how you decide to do your holiday shopping, whether its online or in-store, having the right credit card in handy can be very useful. We have listed below the best credit cards of the season for your holiday shopping.
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